Overview
This brand was designed for a hotel I pretended that it's in Vancouver GasTown. The idea behind the name is that because the hotel has everything in it such as computers, games, shops, restaurants, etc.. you don't even need to see the city, we are the city!
This project was done in the brand & identities class at Vancouver Film School.
Tangible features
Breakfast
Lunch
Dinner
Computers
Towels
Games
and more..
Customer rewards/benefits
Playful
Fun
Appreciation
Brand values
Happy
Easy going
Love
Honest
Stylish
Trustworthy
Brand personality
Happy
Playful
Young
Romantic
Stylish
Complete
The big idea
You don't even need to see the city, we are the city!
Logo sketches
Applications
